REACH PEOPLE WHO ARE ALREADY INTERESTED IN VISITING OTSEGO COUNTY

As a Premier Partner, you can advertise to people who've already shown interest in visiting Cooperstown—even if they haven't visited your specific business yet.

You get access to advertise to:

• People who've been on our main This is Cooperstown website
• Visitors who looked at specific travel planning pages
• People who follow and engage with This is Cooperstown on social media
• Audiences similar to your best customers
• Seasonal visitors (like Baseball Hall of Fame weekend crowds or leaf peepers)

The Bottom Line: Instead of starting from scratch, you're advertising to warm leads—people already planning a Cooperstown trip who are more likely to need what you offer.

SMART ADS THAT BUILD THEMSELVES

Google and Meta (Facebook/Instagram) have built-in technology that automatically creates and tests different versions of your ads. We'll use this to mix and match your businesses:

• Images and videos
• Headlines
• Ad copy
• Call-to-action buttons

The platforms automatically figure out which combinations work best for each person who sees your ad, based on:

• What they've been looking at online
• What the platform has learned about what works
• Time of year (holidays, seasons, etc.)
• What they're interested in
• Your business category

The Bottom Line: You get more clicks, pay less per click, and attract people who are actually interested in what you offer—without manually creating dozens of different ads.

WE'LL SHOW YOUR ADS TO THE RIGHT PEOPLE, NOT JUST EVERYONE

Instead of showing your ads to anyone who's ever visited Cooperstown, we're targeting specific types of travelers based on what they're actually interested in:

• Families coming for youth sports tournaments
• Brewery and winery enthusiasts
• People chasing fall colors
• RV and cabin renters
• Foodies looking for local farms and restaurants
• Visitors interested in history, arts, and culture (not just baseball)

We'll identify these groups using:

• Tourism website visitor data
• Travel behavior tracking (Zartico)
• What people click on and engage with in our ads

The Bottom Line: Your brewery's ad goes to craft beverage lovers, not baseball families. Your farm stand ad goes to foodies, not RV campers. More relevant ads = more customers and less wasted ad spend.

WE'RE NOT JUST MARKETING YOU, YOU'RE JOINING OUR NETWORK

We want this to feel like being part of an exclusive business community, not just another marketing expense. Here's what that looks like:

Quarterly Learning Sessions (Virtual)

Short, practical webinars where you'll learn things like:

• "What summer visitors are searching for right now"
• "How to shoot great marketing videos on your iPhone"
• Tips from other successful local businesses

Annual Partner Summit (In-Person)

A special event each year where we:

• Share what's working in Cooperstown tourism
• Reveal upcoming travel trends and visitor data
• Celebrate wins (maybe even hand out some awards)
• Network with other local businesses

The Bottom Line: You get insider knowledge and connections that help your business succeed—perks that most tourism partnerships don't offer. It's not just about running ads for you; it's about making you smarter and more connected.

Boost Your Event with Our Event/Promotional Partnership Level!

Looking to amplify your event’s visibility and reach? The Event/Promotional partnership level is designed to do just that!

With organic promotion through co-hosting on our “This Is Cooperstown” AND "We Go Otsego" Facebook pages, your event will naturally be seen by our entire audience—no extra cost required.

In this partnership level, you benefit from a hassle-free, 3-week Meta Event Marketing campaign, where we handle everything to ensure maximum exposure to both local and targeted audiences.

Plus, for an added boost, you can opt to feature your event in a dedicated email sent directly to 46,000 eager subscribers for an additional $650. 

Attraction Partners are offered the ability to have featured positioning on one selected theme landing page: Baseball, Food and Drink, Arts & Culture, Family Fun. 

Additional page listing positions can be added for $500 each.

For our Lodging partners, feature in Primary or Secondary locations based on Partnership level are on the Lodging Page.

We deliver personalized retargeting ads are ads delivered through Google and Meta to someone who clicks on an ad and visits a page on the ThisIsCooperstown.com website or landing page within it. Ads are delivered again within a 2 day window to reinforce the campaign’s message or encourage another action (Book your stay, schedule your visit, etc.)

Don't need the boost in the Summer? Partners you can choose which quarters to run their personalized ads. (more details in the Partner Chart above)

The first 10 Premier Level Lodging partners to sign up will be listed as a “Featured Hotel” on Google as a part of our SEM campaign.

We prioritize the visibility and success of our partners by leveraging our robust digital platforms to spotlight your stories and offerings. 

One of the standout benefits of joining this program is the opportunity to be featured on our Meta, TikTok or YouTube channels, which boast a formidable following of over 120,000 individuals. This not only provides our partners with a platform to showcase their products and services but also enables them to tap into a larger, engaged audience, amplifying their reach and impact. 

• Posts featuring your brand
• A Partner Video Feature upon request
• The ability to add This is Cooperstown and We Go Otsego as Facebook event Cohosts.

One-on-One Meetings

Returning in 2026, Premier and Feature Partners have the opportunity to schedule a one-on-one meeting with a DMC Staff member in January or February, facilitating a deeper understanding of any updates, changes, or priorities you may have in the upcoming year for your marketing plans and executions. These insightful interactions enable us to tailor our approach when identifying new opportunities in which your offerings can be prominently featured.

Reporting

All of our Partner Levels will have exclusive login access to the DMC marketing campaign dashboards, a pivotal resource that offers a transparent view into the performance dynamics of various digital marketing objectives.

Our newly restructured partner reports will be easier to understand and more inclusive, covering a broader spectrum of performance indicators, such as Press mentions, email analytics, social media post impressions, and Partner Marketing metrics.
 

Billing Cycle (the important part—for us AND your budgets):

• Feb 28, 2026: DMC will send out invoices for the program.
• April 1, 2026: 50% of your payment is due.
• July 1, 2026: Remaining balance is due.