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Below, you'll find a handy chart outlining all the benefits available through our Partner Program, along with detailed descriptions of each. To get started, simply fill out the enrollment form linked below.
If you’re specifically interested in our Event/Promotional partnership level, you’ll find all the details, options and enrollment links below too!
We encourage you to explore our visual Brochure as well that outlines the partner program, and gives you insight into who our audience is, where they come from, and what we can do to enhance your business' marketing in 2025.
If you are interested in our Event / Promotional Partnership level, you'll find a section below with details and it's own sign up form.
Looking to amplify your event’s visibility and reach? The Event/Promotional partnership level is designed to do just that!
With organic promotion through co-hosting on our “This Is Cooperstown” Facebook page, your event will naturally be seen by our entire audience—no extra cost required.
In this partnership level, you benefit from a hassle-free, 3-week Meta Event Marketing campaign, where we handle everything to ensure maximum exposure to both local and targeted audiences.
Plus, for an added boost, you can opt to feature your event in a dedicated email sent directly to 37,000 eager subscribers for an additional $650.
Attraction Partners are offered the ability to have featured positioning on one selected theme landing page: Baseball, Food and Drink, Arts & Culture, Family Fun.
Additional page listing positions can be added for $500 each.
For our Lodging partners, feature in Primary or Secondary locations based on Partnership level are on the Lodging Page.
We deliver personalized retargeting ads are ads delivered through Google and Meta to someone who clicks on an ad and visits a page on the ThisIsCooperstown.com website or landing page within it. Ads are delivered again within a 2 day window to reinforce the campaign’s message or encourage another action (Book your stay, schedule your visit, etc.)
Don't need the boost in the Summer? Partners you can choose which quarters to run their personalized ads. (more details in the Partner Chart below)
The first (Level 1) 10 Lodging partners to sign up will be listed as a “Featured Hotel” on Google as a part of our SEM campaign.
One of the standout benefits of joining this program is the opportunity to be featured on our Meta channels, which boast a formidable following of over 110,000 individuals. This not only provides our partners with a platform to showcase their products and services but also enables them to tap into a larger, engaged audience, amplifying their reach and impact.
Our Inspiration Guide is the perfect way to showcase your business to potential visitors exploring the best of Cooperstown and Otsego County. Highlighting top attractions, best places to stay, tips, and itinerary ideas, it’s an essential resource for travelers. With up to 100,000 copies distributed across the Northeast and available nationally upon request, it offers prime exposure. Level 1 partners receive a listing all business information and a photo, while Level 2 & 3 partners can upgrade to include a photo for $500.
Our monthly ‘This is Cooperstown’ eNewsletters are sent to over 37,000 subscribers ( 70% open rate,) giving partners priority in content selection, email callouts, and listings in the links and blogs included.
Add On Option: Partners can enhance their business visibility with an optional dedicated email blast, ideal for promoting events, packages, or other business highlights directly to their target audience for $650
Top-of-Page Photo Slider on a Main Category Page (Example: Food & Drink)
Elevate your brand's visibility by securing a spot in our prominent top-of-page photo slider, specifically on our main category pages such as "Food & Drink." This premium digital real estate offers your brand a dynamic visual presence, immediately capturing the attention of visitors upon landing on the page.
Featured Image and Link on Subcategory Page within Partner Hierarchy, then alphabetical.
Elevate your brand's visibility by securing a spot in our prominent top-of-page photo slider, specifically on our main category pages such as "Food & Drink." This premium digital real estate offers your brand a dynamic visual presence, immediately capturing the attention of visitors upon landing on the page.
Don't Miss This - Have your event featured
Elevate your brand's visibility by securing a spot in our prominent top-of-page photo slider, specifically on our main category pages such as "Food & Drink." This premium digital real estate offers your brand a dynamic visual presence, immediately capturing the attention of visitors upon landing on the page.
For Lodging partners, benefit from our Book>Direct integration into your business listing (Limited Single Property listings)
Returning in 2025, Partners at Level 1 and 2 have the opportunity to schedule a one-on-one meeting with a DMC Staff member in January or February, facilitating a deeper understanding of any updates, changes, or priorities you may have in the upcoming year for your marketing plans and executions. These insightful interactions enable us to tailor our approach when identifying new opportunities in which your offerings can be prominently featured.
All of our Partner Levels will have exclusive login access to the DMC marketing campaign dashboards, a pivotal resource that offers a transparent view into the performance dynamics of various digital marketing objectives.
Our newly restructured partner reports will be easier to understand and more inclusive, covering a broader spectrum of performance indicators, such as Press mentions, email analytics, social media post impressions, and Partner Marketing metrics.