Yeah, yeah, our brand is 'This is Cooperstown,'

but really, we're Otsego County tourism with baseball on the brain.

We're Destination Marketing Corp, and community partnership is in our DNA. Our website is free for all local businesses to join, but the real magic happens when you invest in us so we can invest in you.

When businesses partner with DMC, they're not just getting a listing: they're getting prime placement across everything we do: inspiration guides, digital ads, social campaigns, email blasts, influencer partnerships, and more. Your business moves from the back of the pack to front and center.

Here's what makes this work: you get professional agency-level advertising and creative services without the agency price tag. More reach, better targeting, real results—without breaking the bank.

This year, we've leveled up.

We're partnering with Sparkloft, a creative agency that turns destinations into stories people actually want to share. They've helped tourism boards across the country break through the noise with bold campaigns, smart targeting, and creative that doesn't look like every other tourism ad out there.

Want a taste of what they do? Check out their work here ⮕ Sparkloft Sizzle Reel

Now imagine that energy applied to Cooperstown and Otsego County, complete with a 10-foot gypsum giant as our new B2B spokesperson. (Yes, really. Yes, it works. Just watch.)  ⮕ CardiG

Ready to amplify your business?

We offer two ways to partner with us, depending on what you need:

• Full Partner Program – Year-round visibility for businesses that want to stay top-of-mind with visitors. This is the comprehensive package: digital and social advertising, print features, premium website placement, and access to audiences already planning their Cooperstown trip. Enrollment for 2026 is open from January through February. Click the Info page below or here to get the inside scoop.
• Event/Promotion Partnership – Got a festival, grand opening, or seasonal push that needs a boost? This targeted option is open year-round and focuses your marketing exactly when and where it counts. Perfect for one-time events or timely promotions. Learn more about Event Partnerships on our partner page.

Want to know more about who we are and what we do? Check out our Overview of Services below to see how we're funded, what we offer, and how we help businesses and visitors connect in Otsego County.